Healthy Ambition

A breakthrough framework for elite companies and their leaders to achieve sustainable excellence.

Traci Schubert Barrett

Best-selling author, HGTV founding executive, leadership expert & keynote speaker

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Scaling excellence requires more than just effort; it demands a new kind of ambition.

“Get her on your stage; your

audience will thank you.”

-Carl Smith,
Owner, Bureau of Digital

MEET

Traci Schubert Barrett

Traci is a respected thought leader and dynamic international speaker. She is known for her engaging messages, positive energy, and relatable humor. She is an entrepreneur at heart, having been a founder of two successful companies, including HGTV: Home & Garden Television. Each talk is tailored for your audience and delivered through experience and expertise learned from her years as a business leader and executive coach, as well as her extensive training in psychology, emotional intelligence, and team dynamics. 

Traci's business consulting firm, Navigate the Journey, also offers strategic planning sessions, team-building workshops, team retreats, and life-mapping workshops.

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Signature Keynotes

ACHIEVING SUSTAINABLE EXCELLENCE IN A CHANGING WORLD

REDEFINING AMBITION FOR THE MODERN LEADER

HEALTHY AMBITION FOR ENTREPRENEURS WHO WANT MORE, ON THEIR TERMS

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AJ Vaden, CEO & Co-Founder Brand Builders Group

“Traci is a powerhouse of a human being, and her approach, content, and delivery style are unmatched. If you are looking for someone to help transform the thinking of your audience, she is the speaker for you! Be prepared for a whole new way of thinking about work and lif,e and how they are connected at the most basic level. To create a life you love is also to do work you love. Highly recommend Traci!“
-Gregory Cleary Author of Path to the Pinnacle, and Co-Founder of Pinnacle Business Guides

"Traci CRUSHED IT when she spoke to our community of Pinnacle Business Guides! Our community has seen a lot of speakers, and few can hold the stage the way Traci did. Her humor, energy and spot on content had everyone hanging on each word and taking pictures of her slides as they did not want to miss a concept. If you are looking for a speaker that does the research and comes ready to connect with your audience, then you are ready for Traci. We all left with a determination to live a more intentional life with a greater meaning."
-Nancy C Everitt, PMP , President Elect Nashville PMI Chapter

“Traci presented an effortlessly engaging keynote at the 2024 PMI Nashville Symposium. Her 'Make Your Work Matter' message inspired all of us to uncover the deeper meaning in our work, irrespective of our roles. Participants left feeling energized, and people are still raving about her presentation. If you want a keynote that is both inspiring and actionable, Traci is an absolute must-have. I highly recommend her!”
-Tom McManus, Learning Chair, Entrepreneurs Organization

“Through various local, regional, and global roles in the Entrepreneurs’ Organization, I have worked with many speakers and Traci exemplifies professionalism in every aspect. She was prepared, on time, present in the moment. She was an exceptional speaker on stage, communicating clearly with right amount of energy and relatability. Traci has great stories taken from her days at HGTV, her work with key clients and businesses, and her own life journey. She not only encourages professional growth but personal growth as well. Traci far exceeded our expectations.”
-Brian Ford, Area President, FocusCFO

"Traci is one of the best speakers I’ve had the privilege to hear in a long time. We recently invited Traci to be our Keynote speaker at our All Area President meeting. She is incredibly thoughtful, motivating and helped us all remember why we do what we do. I can’t recommend Traci enough and regularly share a copy of her book with friends and colleagues."
-Sheri Traxler, Membership Committee, NAWBO Nashville

"Traci graciously spoke at National Association of Women Business Owners in Nashville. Traci's stories, quotables, and teaching points brought the room to life ... and the cameras out to take pictures of her slides with powerful illustrations. She was one of the most engaging speakers, especially "off stage" interacting with everyone in the room. Attendees departed with valuable insights they've continued to talk about. Traci was a dream to work with in being flexible, knowledgeable, and prepared. She communicated clearly as we planned for the meeting. Very easy to work with. We highly recommend her!"

The Power of Healthy Ambition

The world is busier than it’s ever been before, and only a fraction of the speed that it will be in the years to come. And while the rhetoric and language around us tells us that we have to push harder and faster to achieve our vision, it turns out that it’s actually HEALTHY AMBITION that will allow us to reach our full potential and lead high impact-teams. Leaders who have mastered healthy ambition can not only get the job done, but also create an environment where people can find joy in their jobs while having a life worth living.

Results often serve as the tangible proof of our efforts and decisions, reflecting the outcomes of our actions. They can guide us in understanding what works, what doesn't, and how we can improve moving forward.

Identity represents who we are at our core - our values, beliefs, and sense of self. It's the foundation that shapes our decisions, relationships, and how we navigate through life's challenges and opportunities.

Relationships are the connections we build with others - family, friends, colleagues, and community. They provide support, growth, and meaning, helping us understand ourselves better through our interactions with others.

Identity is a complex tapestry woven from our experiences, beliefs, and the roles we play in society. It evolves over time, shaped by both personal choices and the influence of our surroundings.

Results often serve as the tangible proof of our efforts and decisions, reflecting the outcomes of our actions. They can guide us in understanding what works, what doesn't, and how we can improve moving forward.

Trust, communication, and shared experiences all build relationships that deepen our connections with one another. Over time, they can adapt and grow, reflecting the changes in our individual identities and circumstances.

Healthy ambition is a 3-step framework that allows us to understand how to reach peak performance without sacrificing what matters most. It’s about knowing our unique impact, building better relationships, and producing exceptional results.

The best aren't content with *good...
They’re always reaching for great**....*

Teams

Healthy Ambition transforms teams from groups of high performers into unified powerhouses that pursue excellence without exhaustion. It strengthens trust, collaboration, and purpose; creating a culture where people are not only driven to succeed but inspired to succeed together.

Leaders

Healthy Ambition equips leaders to achieve next-level performance rooted in clarity, confidence, and connection. It reframes ambition as a force for sustainable growth; producing leaders who inspire loyalty, elevate others, and lead with purpose instead of pressure.

Organizations

Healthy Ambition ignites a company-wide commitment to excellence that lasts; where growth is strategic, performance is healthy, and results are remarkable. It creates organizations that attract top talent, retain high performers, and thrive in an ever-changing world.

This is the mindset shift that elite organizations are making.

This is Healthy Ambition

Traci’s Best-selling Book

What if There’s More?

The book for leaders and achievers who sense there’s another level waiting. What happens when success isn’t the final destination, but just the starting point for something deeper?

As a founding executive behind the launch of HGTV, Traci Schubert Barrett helped turn a bold idea into a billion-dollar brand. On paper, it was everything she had worked for: status, recognition, impact. But years into the climb, she faced a new question: What if there’s more?

In this bestselling book, Traci invites high-achieving leaders, entrepreneurs, and professionals to reexamine what success really means and to discover a more fulfilling path forward. Drawing from her own journey and decades of executive coaching, she shares a powerful framework for finding clarity, purpose, and renewed momentum without burning out or starting over.

What If There’s More? isn’t about leaving success behind; it’s about expanding it.  It’s for anyone ready to lead with deeper intention, unlock their next level, and design a life and career where performance and purpose go hand in hand.

If you’ve ever achieved what you thought you wanted and still felt something was missing, this book is your next step.

Read an Excerpt

Get your copy today. Order below.

What does it mean to be human in the workplace?

Traci Barrett of Navigate the Journey and Rob Harr of Sparkbox have candid conversations, give practical advice, and share relatable examples around this important question. They discuss a wide range of topics, wrestling through finding the balance between growing a profitable business and sustaining a healthy culture.

It’s not just about business—it’s personal, too!

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