HEALTHY AMBITION

A proven framework designed to help elite companies and their leaders sustainably close the performance gap between where they are today and where they want to be without sacrificing what matters most.

SPEAKER

AUTHOR

COACH

PODCAST HOST

Today’s elite organizations aren’t just asking “What’s next?” They’re asking, “How can we get to what’s next without sacrificing what matters most?” They know that scaling excellence requires more than just effort; it demands a new kind of ambition. 

Healthy Ambition is the essential framework that teaches leaders how to close the gap between high-functioning and next-level performance, without sacrificing culture, creativity, or well-being.

“…Traci brought the human element back into the room. Fireside chats, panels, and keynotes are all great, but Traci took the focus off the stage and helped us look inside ourselves."

- Cameron Magee, Owner, Avad3 Event Production

WE ALL WANT TO MAKE OUR WORK AND LEADERSHIP MATTER. 

Too often, we find ourselves feeling disconnected, disengaged, and unfulfilled.

We all crave passion and purpose in our work, yet many of us face days where the meaning behind it all feels just out of reach. Instead of embracing each day as a chance to make a positive impact, we fall into the cycle of working for the weekend. 

Here’s the truth: finding purpose and meaning in your work isn’t your employer’s job—it’s yours.

Loving what you do shouldn’t feel like an exclusive privilege. It’s possible for everyone to experience true job joy. 

When you can see your unique design more clearly and redefine success on your own terms, you unlock the power to reach your full potential.

Purpose changes everything - your productivity soars, your performance excels, and ultimately, your profits grow.

 Discover the Power of Purpose.

“Our Women in Business mission is to inform, inspire and support the women in our community in their professional and personal growth.  I cannot think of another message as relevant and applicable as the one Traci presented for our first women’s luncheon of the year as we strive to thrive in ’25!  She challenged us in so many ways encouraging each of us to become driven by the right things!  I have already begun to flip the script of my mindset to find myself in a greater purpose where I can put my fingerprints on great things.”

Leigh Williams, 2025 Chair of Williamson, Inc.’s Women in Business Program and Executive Director of Williamson Health Foundation

Watch Traci In Action

KEYNOTE SPEAKER

Traci is a respected thought leader and dynamic international speaker. She is known for her engaging messages, positive energy, and relatable humor. She is an entrepreneur at heart, having been a founder of two successful companies, including HGTV: Home & Garden Television. Each talk is tailored for your audience and delivered through experience and expertise learned from her years as a business leader and executive coach, as well as her extensive training in psychology, emotional intelligence, and team dynamics.

Traci's business consulting firm, Navigate the Journey, also offers strategic planning sessions, team-building workshops, team retreats, and life-mapping workshops.

Signature Keynotes

MAKE YOUR WORK MATTER

For Leaders, Managers, Individual Contributors

Make Your LEADERSHIP Matter

For New Managers, Middle Managers, Senior Leaders, Director Level, People Leaders

RUN YOUR BUSINESS, OWN YOUR LIFE

For Business Owners, Entrepreneurs, Leaders of Start-ups

Make Your Sales Matter

For Sales Professionals, Sales Leaders, Senior Leaders, Business Owners, Any Individual Contributor with Sales or Marketing Responsibilities

TRusted by

Have you ever asked yourself...
WHAT IF THERE'S MORE?

What if there’s more? Finding Significance Beyond Success

By Traci Schubert Barrett

The book for leaders and achievers who sense there’s another level waiting.

What happens when success isn’t the final destination, but just the starting point for something deeper?

As a founding executive behind the launch of HGTV, Traci Schubert Barrett helped turn a bold idea into a billion-dollar brand. On paper, it was everything she had worked for: status, recognition, impact. But years into the climb, she faced a new question: What if there’s more?

In this bestselling book, Traci invites high-achieving leaders, entrepreneurs, and professionals to reexamine what success really means and to discover a more fulfilling path forward. Drawing from her own journey and decades of executive coaching, she shares a powerful framework for finding clarity, purpose, and renewed momentum without burning out or starting over.

What If There’s More? isn’t about leaving success behind; it’s about expanding it.
It’s for anyone ready to lead with deeper intention, unlock their next level, and design a life and career where performance and purpose go hand in hand.

If you’ve ever achieved what you thought you wanted and still felt something was missing, this book is your next step.

Available Now!

Praise FOR WHAT IF THERE’S MORE?

DISCOVER HEALTHY AMBITION & A LIFE OF IMPACT

strategic life map™

A framework that guarantees to bring you the CLARITY, DIRECTION, and ACTION PLAN you need.

We know we want work and a life that we love but are uncertain how to get there. Strategic Life Map will help you not only unlock the answers but design a life you want - one that matters not only to you but to those around you as well.

Discover a framework for identifying your purpose, unearthing what matters to you most, and living a healthy, intentional life. It's time to find confidence in who you are and commit to a purpose-driven life.

Signs you need a Strategic Life Map

You feel you are on autopilot, letting life live you

You are at a crossroads and want to get unstuck

You lack clarity on long-term vocational direction

You have sold your business and want a plan for the next chapter

You long to make a bigger impact with your work

You’ve been going through the motions and need a life reset

You want to fall back in love with what you do

“Traci is a calming, trusted partner who creates a thoughtful, safe environment to unpack the dizzying challenges of running a company: from identifying and working to repair friction points in culture and management to winnowing away the plethora distractions to a winning, pointed strategy. Sharpen your mind, your company, and your future with Traci and the Navigate the Journey team.”

-Dusty Gulleson
CEO, eResources

“Traci Barrett has the experience and wisdom to guide you through the labyrinth that is professional development alongside running a business. Her coaching has given me the tools I need to show up as both the leader I'm expected to be and the person I want to be. I'm always grateful for her perspective and guidance.”

-Jason Clark
CEO Via Studio

“Working with Traci was an investment in myself that I will always cherish and often reference as I continue down my path of personal development. Traci is a very powerful coach; with her special recipe of patience, intuition, and genuine interest in my quest to live my best life, she led me to finally take the steps I had been wanting to make. Traci is one of kind and a pro!”

-Matty May
Vice President, ViacomCBS

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PRESIDENT & CO-founder

After spending over 20 years in the television and advertising industry, Traci decided to merge her decades of experience leading, strategizing, managing and mentoring by starting the business consulting firm Navigate the Journey.

Navigate the Journey is a group of passionate experts who help you scale your business, grow the health and alignment of your team, and create great leaders. We bring decades of combined executive leadership experience, outside objectivity, and powerful, trusted processes to help owners and their teams focus and grow their businesses.

NTJ’s goal is to help entrepreneurial leaders and companies make a positive impact while getting what they want from their businesses and lives.

Learn more about Navigate the Journey

 

What does it mean to be human in the workplace?

Traci Barrett of Navigate the Journey and Rob Harr of Sparkbox have candid conversations, give practical advice, and share relatable examples around this important question. They discuss a wide range of topics, wrestling through finding the balance between growing a profitable business and sustaining a healthy culture.

It’s not just about business—it’s personal, too!

Traci Barrett - Author, Coach, Speaker, and Podacst Host